Rubin Spann is a Global Marketing Leader whose focus and drive, combined with his innovative approach to strategy, have built him into the global marketing expert that he is today. Working as a Senior Commercial Marketing Leader for the past 15 years, Rubin has accumulated a wealth of unique insights, cultural understanding of different global markets, and healthcare industry insight which culminated in his creation of Global Marketing Squared.
Global Marketing Squared (GMS²) is a global boutique branding and product launch firm for medical device & pharmaceutical companies. Here, Rubin Spann works with businesses under $50 million to help them maximize their brand equity and expand their global footprint, helping propel their businesses forward. Rubin helps their global marketing teams “live with their customers,” unearthing their customer insights and turning them into strategic and executable marketing plans.
Rubin Spann uses his intimate knowledge of international markets to help these brands navigate and establish themselves within various global markets. He also coined the concept of “Brand Diplomacy,” or how well the company is able to deliver on its brand promise to its customers and how that promise is executed.
Rubin Spann earned his MBA of General Management & International Marketing from Texas Christian University in Fort Worth, Texas in 2001. Prior to this, he was a candidate at the Masters of Science of Foreign Service program at Georgetown University in Washington, D.C. Rubin earned his BA in Organizational Psychology and Business at Catholic University of America also in Washington, DC. In his free time, Rubin enjoys spending time with his family, is an avid racquetball player, and enjoys contemporary jazz music.