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Global Marketing

Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Originally published on RubinSpann.net We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below plan. Sales have been down all… Continue reading Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Global Marketing, Healthcare

Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Originally published on RubinSpann.com Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales management and sales representatives about the… Continue reading Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Global Marketing

Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Originally published on RubinSpann.net Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the most elegant thing in the world. But it’s certainly effective. Here’s what… Continue reading Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Global Marketing

Incorporating Video Content in Your Marketing Strategy

Originally published on RubinSpann.net More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in their marketing tactics, especially if they must hire a… Continue reading Incorporating Video Content in Your Marketing Strategy

Healthcare

Social Media: How to Measure Effectiveness

Originally published on RubinSpann.com When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4 billion people using the internet worldwide, social… Continue reading Social Media: How to Measure Effectiveness