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Global Marketing, Healthcare

90 Days Post-Launch is Critical to a Successful Medical Device Launch

Originally published on RubinSpann.net The first 90 days post-launch of a medical device product or service are the most critical to the long-term success of the product. During this period, the product or service is now in use and customer-facing, the sales force is actively selling the product, and the launch team is using the… Continue reading 90 Days Post-Launch is Critical to a Successful Medical Device Launch

Global Marketing

Your Sales Force Needs Help – Quality Content is the Solution

Originally published on RubinSpann.net A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content created by the marketing team. So, how can a company’s marketing efforts assist… Continue reading Your Sales Force Needs Help – Quality Content is the Solution

Global Marketing

Effective Use of Micro Training Videos to Accelerate Product Growth

Originally published on RubinSpann.com Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and trainingcontent. More recently, micro-training videos, short video forms designed specifically for customer training and education, have surged in popularity. Generally less… Continue reading Effective Use of Micro Training Videos to Accelerate Product Growth

Global Marketing

Ways to Align Your Marketing and Sales Teams

Originally published on RubinSpann.net When it comes to creating a cohesive marketing and sales structure, companies often forget the importance of aligning their marketing and sales teams. In the context of most companies, marketing teams generate leads, and the sales teams pursue those leads to turn them into clients. Ensuring sales/marketing alignment establishes a collective goal, where… Continue reading Ways to Align Your Marketing and Sales Teams

Global Marketing

Accelerating Revenue During a Global Launch

Originally published on RubinSpann.net In general, global product launches are sub-optimal. Revenue is often left on the table by not launching in all markets. The truth is, there’s a lot of project management and planning involved in a successful global marketing launch, and you have to remember that a one-size-fits-all methodology simply won’t work. But here’s… Continue reading Accelerating Revenue During a Global Launch