Global Marketing

Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Originally published on RubinSpann.net We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below plan. Sales have been down all… Continue reading Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Global Marketing, Healthcare

Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Originally published on RubinSpann.com Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales management and sales representatives about the… Continue reading Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Global Marketing

Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Originally published on RubinSpann.net Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the most elegant thing in the world. But it’s certainly effective. Here’s what… Continue reading Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Global Marketing

Incorporating Video Content in Your Marketing Strategy

Originally published on RubinSpann.net More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in their marketing tactics, especially if they must hire a… Continue reading Incorporating Video Content in Your Marketing Strategy

Global Marketing, Healthcare

90 Days Post-Launch is Critical to a Successful Medical Device Launch

Originally published on RubinSpann.net The first 90 days post-launch of a medical device product or service are the most critical to the long-term success of the product. During this period, the product or service is now in use and customer-facing, the sales force is actively selling the product, and the launch team is using the… Continue reading 90 Days Post-Launch is Critical to a Successful Medical Device Launch