Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Originally published on RubinSpann.net Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the most elegant thing in the world. But it’s certainly effective. Here’s what…