Global Marketing

Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Originally published on RubinSpann.net We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below plan. Sales have been down all… Continue reading Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Global Marketing, Healthcare

Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Originally published on RubinSpann.com Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales management and sales representatives about the… Continue reading Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Global Marketing

Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Originally published on RubinSpann.net Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the most elegant thing in the world. But it’s certainly effective. Here’s what… Continue reading Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Global Marketing

Your Sales Force Needs Help – Quality Content is the Solution

Originally published on RubinSpann.net A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content created by the marketing team. So, how can a company’s marketing efforts assist… Continue reading Your Sales Force Needs Help – Quality Content is the Solution

Global Marketing

Effective Use of Micro Training Videos to Accelerate Product Growth

Originally published on RubinSpann.com Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and trainingcontent. More recently, micro-training videos, short video forms designed specifically for customer training and education, have surged in popularity. Generally less… Continue reading Effective Use of Micro Training Videos to Accelerate Product Growth