Global Marketing

Incorporating Video Content in Your Marketing Strategy

Originally published on RubinSpann.net More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in their marketing tactics, especially if they must hire a… Continue reading Incorporating Video Content in Your Marketing Strategy

Healthcare

Social Media: How to Measure Effectiveness

Originally published on RubinSpann.com When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4 billion people using the internet worldwide, social… Continue reading Social Media: How to Measure Effectiveness