Global Marketing

Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Originally published on RubinSpann.net Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the most elegant thing in the world. But it’s certainly effective. Here’s what… Continue reading Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Global Marketing

Effective Use of Micro Training Videos to Accelerate Product Growth

Originally published on RubinSpann.com Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and trainingcontent. More recently, micro-training videos, short video forms designed specifically for customer training and education, have surged in popularity. Generally less… Continue reading Effective Use of Micro Training Videos to Accelerate Product Growth

Global Marketing

Accelerating Revenue During a Global Launch

Originally published on RubinSpann.net In general, global product launches are sub-optimal. Revenue is often left on the table by not launching in all markets. The truth is, there’s a lot of project management and planning involved in a successful global marketing launch, and you have to remember that a one-size-fits-all methodology simply won’t work. But here’s… Continue reading Accelerating Revenue During a Global Launch

Global Marketing

Boosting Your Go-To Marketing Plan with Social Media Activities

Originally published on RubinSpann.com Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase brand recognition and loyalty. Incorporating social media as a key strategic initiative of… Continue reading Boosting Your Go-To Marketing Plan with Social Media Activities

Global Marketing, Healthcare

The Power of PR in MedTech Product Launches

Originally posted on RubinSpann.com The only thing constant in MedTech is change. This is particularly true with customer engagement and advertising trends. When it comes to generating visibility and credibility for your company, public relations activities prove valuable when they promote company trust. Effective global commercial marketing teams in MedTech are integrating public relations activities… Continue reading The Power of PR in MedTech Product Launches