Global Marketing, Healthcare

Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Originally published on RubinSpann.com Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales management and sales representatives about the… Continue reading Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Healthcare

Social Media: How to Measure Effectiveness

Originally published on RubinSpann.com When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With overĀ 4 billion peopleĀ using the internet worldwide, social… Continue reading Social Media: How to Measure Effectiveness

Global Marketing, Healthcare

90 Days Post-Launch is Critical to a Successful Medical Device Launch

Originally published on RubinSpann.net The first 90 days post-launch of a medical device product or service are the most critical to the long-term success of the product. During this period, the product or service is now in use and customer-facing, the sales force is actively selling the product, and the launch team is using the… Continue reading 90 Days Post-Launch is Critical to a Successful Medical Device Launch

Healthcare

Increasing Patient Loyalty in the Healthcare Industry

Originally published on RubinSpann.com The healthcare industry has become an increasingly competitive environment. Patient trends are changing toward self-care which are strengthened by digitalization and customized patient care. With an influx of choices and the internet increasing patient connectivity and making experiences more accessible, healthcare has become an industry highly susceptible to customer drop-offs. In… Continue reading Increasing Patient Loyalty in the Healthcare Industry

Healthcare

Engaging Customers During Your Product Launch

Originally published on RubinSpann.com The healthcare landscape is everchanging, adding several elements of unpredictability to medical device global product launches. While unexpected challenges are inevitable during global product launches, frequent direct customer engagement has proven very effective for global commercial marketing teams in developing successful go-to market strategies that meet and exceed corporate objectives. Recently,… Continue reading Engaging Customers During Your Product Launch