Global Marketing

Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Originally published on RubinSpann.net We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below plan. Sales have been down all… Continue reading Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Global Marketing

Ways to Align Your Marketing and Sales Teams

Originally published on RubinSpann.net When it comes to creating a cohesive marketing and sales structure, companies often forget the importance of aligning their marketing and sales teams. In the context of most companies, marketing teams generate leads, and the sales teams pursue those leads to turn them into clients.¬†Ensuring sales/marketing alignment¬†establishes a collective goal, where… Continue reading Ways to Align Your Marketing and Sales Teams