Global Marketing

Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Originally published on RubinSpann.net We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below plan. Sales have been down all… Continue reading Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Global Marketing, Healthcare

Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Originally published on RubinSpann.com Healthcare product marketers have all faced, at one time or another, the age-old problem of not having new, innovative products for their sales force to sell to customers and to defend market share from competitors. I am sure you have heard the complaints from sales management and sales representatives about the… Continue reading Healthcare Marketers – Excite Your Sales Team by Repackaging Current Products

Global Marketing

Your Sales Force Needs Help – Quality Content is the Solution

Originally published on RubinSpann.net A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content created by the marketing team. So, how can a company’s marketing efforts assist… Continue reading Your Sales Force Needs Help – Quality Content is the Solution

Global Marketing

Ways to Align Your Marketing and Sales Teams

Originally published on RubinSpann.net When it comes to creating a cohesive marketing and sales structure, companies often forget the importance of aligning their marketing and sales teams. In the context of most companies, marketing teams generate leads, and the sales teams pursue those leads to turn them into clients. Ensuring sales/marketing alignment establishes a collective goal, where… Continue reading Ways to Align Your Marketing and Sales Teams