Healthcare

Social Media: How to Measure Effectiveness

Originally published on RubinSpann.com When social media was first established, it was used as a means of staying in touch. While social media still boasts an emphasis on connection, it now serves as an information hub, where users can receive information via news coverage and other channels. With over 4 billion people using the internet worldwide, social… Continue reading Social Media: How to Measure Effectiveness

Global Marketing

Boosting Your Go-To Marketing Plan with Social Media Activities

Originally published on RubinSpann.com Social media continues to evolve rapidly as more online users and communities become interconnected. As a result, commercial marketing teams are able to capitalize on social media’s reach to increase their visibility, foster relationships with consumers, and increase brand recognition and loyalty. Incorporating social media as a key strategic initiative of… Continue reading Boosting Your Go-To Marketing Plan with Social Media Activities