Global Marketing

Incorporating Video Content in Your Marketing Strategy

Originally published on RubinSpann.net More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in their marketing tactics, especially if they must hire a… Continue reading Incorporating Video Content in Your Marketing Strategy

Global Marketing

Effective Use of Micro Training Videos to Accelerate Product Growth

Originally published on RubinSpann.com Videos have become an increasingly effective marketing tool when communicating new product information. As it becomes easier to produce and update, training videos have grown as an integral tool for educational and trainingcontent. More recently, micro-training videos, short video forms designed specifically for customer training and education, have surged in popularity. Generally less… Continue reading Effective Use of Micro Training Videos to Accelerate Product Growth